Poorboy Candy

An artisan candy company specializing in caramels, caramel sauce and a variety of other traditional sweets. The color palette of the logo and identity system works well with the natural colors of the product. The strong stripe background gives a nostalgic feel. I developed all creative needs for the company, including art direction for photography. I designed the logo, color system, packaging, promo buttons, website, web banners, email images and trade show banners.