Target Seasonal Campaigns

When working on a campaign, I lead several teams to ensure we align overall with Target branding strategies and make quick decisions to keep things on track and on budget. These are a variety of campaigns I've developed, designed, art directed and executed.

Toy Catalog

This is one of the largest projects I have worked on in my career at Target. Spanning six months, with 11 million copies distributed. I was lucky enough to collaborate with some of the best:

Lead ACD Creative: Heidi Shellum
Senior Art Director: Brian Holt
Senior Art Director: Lucy Winter
Senior Art Director: Shawn Kearney
Senior Art Director: Jan Braatz
Designer: Payton Thesing
Designer: Pam Palaciotanhueco
Senior Copywriter: Craig Lesterson
Copywriter: James McManis
Copy Editor: Rick Thompson
Senior Production Designer: Josh Finck
Senior Production Designer: Vicki Domka
Project Manager: Vicki Spear
Senior Creative Producer: Erin Repesh
Product Producer: Laura Vaillancourt
Brand Category Marketing: Michael Segovia
Lead Creative Engagement Manager: Megan Schletty
Lead Creative Strategist: Timbre Dye
Photography: Danielle Gernes
Styling: Lynn Ostrowski
Digital Tech: Eric Hall

Back to School / Back to College

Holiday Candy

Halloween

Mother’s Day

Valentine’s Day

Spring

Easter

Earth Day

Stock Up

sara halgrimson • design@sarahalgrimson.com